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At Rolex, form and function are often closel...

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At Rolex, form and function are often closely intertwined. The fluted bezel, one of the most iconic Rolex details, originally had a practical purpose, serving to screw the bezel down onto the case to ensure the waterproofness of the watch. As the bezel evolved, the fluting became a purely aesthetic feature. All fluted bezels on Rolex watches are exclusively made in 18 ct gold, since gold is the only material with which one can achieve that impeccable fluting and ensure special brilliance thanks to the perfect play of light on their surface.


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Rolex watches are symbols of excellence, performance and prestige. Throughout its history, Rolex has pioneered the development of the wristwatch for the modern era. The company is at the origin of landmark innovations in watchmaking, including the first waterproof wristwatch, the Oyster, and the Perpetual rotor self-winding mechanism. Today, Rolex is also actively involved in supporting the arts, exploration, sports and the environment through sponsoring and philanthropic programmes.
Rolex enjoys an unrivalled reputation throughout the world for quality and precision in luxury watchmaking.
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